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Intro Magnolia Road is a classic Boulder run. "Mags", as it is called by the locals, is a 12 mile road that connects Boulder Canyon with Peak-to-Peak Highway in Nederland. Oh yeah, it’s also the steepest paved and maintained road in the country. The first four miles are paved and average a 9.1% grade, maxing […]
Richard Louv would rather hike than write, but the time spent putting pen to paper has been well worth it. As a journalist and author of eight books, he focuses on connecting the younger generations to nature. Louv is co-founder and chairman emeritus of the Children & Nature Network, an organization that seeks to do […]
The trail-to-brewpub phenomenon is nothing new in Colorado, who owes much of its history to its many watering holes. This time-honored tradition has its roots in the gold rush of the mid-to-late nineteenth century, when hopeful miners flocked to the foothills of the Rockies—then headed back to Denver, where they made sure the bars of […]
In 1893, English teacher Katharine Lee Bates found the Colorado landscape so beautiful that it inspired her to pen the lyrics to "America the Beautiful." Today, Colorado’s environment—both physically and in terms of its unique community—continues to inspire. As a result, men and women alike have moved to the state in droves for both personal […]
As God is your witness, you will never go thirsty again. You know what’s great for you? Drinking water. We’re pretty sure everyone agrees on that. Even in the darkest corners of the internet, where the Earth is flat and humans have never walked on the Moon, people accept you need to drink water to […]
Mountain running has carved out an identity for itself in the Rockies. What was once a small cadre of dedicated enthusiasts has begun to resonate with athletes from other disciplines, from ultra-runners to day hikers. More than simply covering ground for the sake of movement, mountain running introduces the contrasting need for a deep understanding […]
While the 2016 election was dizzying for millions of Americans for various and obvious reasons, there was one particular ballot issue that became lost in the clamor: Four more states approved recreational marijuana initiatives in 2016, doubling the number of those that have decriminalized cannabis. As of this writing Alaska, California, Colorado, Maine, Massachusetts, Nevada, […]
Many plane wrecks in Colorado’s mountains remain frozen in time, a testament to the forces of nature and the fallibility of human error. Remnants of hundreds of air accidents are scattered in the Front Range, though in many cases the evidence is scant: a small gear, a few pieces of metal, or a smattering of […]
Getting out of the Front Range and up to Rocky Mountain National Park is an obvious (and popular) escape in the summer. But what about in the winter, when so few other souls are there? You’ll practically have the whole place to yourself. A trip to the park in the winter means you’ll experience something […]
They ain’t cheap and can contain more calories and sugar than chocolate bars. Choose wisely with our expert’s guide and top picks. Protein is so much more convenient these days. Where once gym-goers had to tuck into a couple of rotisserie chickens to refuel their muscles after a hefty workout, they can now mix up […]
Asa Firestone was born with an entrepreneurial spirit and has cultivated hospitality expertise in the picturesque landscapes of Lyons and Boulder, Colorado. As the co-owner of the A Lodge, his journey epitomizes dedication, innovation, and a deep-rooted commitment to community.
Asa’s journey began with a profound appreciation for travel and exploration. His early experiences staying in lodges around the world ignited a passion for creating memorable experiences for others. Armed with this passion and a keen business acumen, he embarked on a mission to redefine hospitality in his own backyard.
In 2008, Asa’s vision came to fruition with the establishment of the A Lodge in Boulder, Colorado. Nestled amidst the majestic Rocky Mountains, this Boulder hotel quickly garnered acclaim for its blend of rustic charm and modern comfort. Under Asa’s guidance, the A Lodge became more than just a place to stay; it became a destination where guests could immerse themselves in the unparalleled beauty of Colorado while experiencing genuine hospitality.
However, Asa’s ambitions didn’t stop there. Recognizing the growing demand for unique accommodations in Boulder, he expanded his footprint by acquiring and revitalizing a second property in the heart of Lyons. This expansion not only solidified Asa’s reputation as a visionary entrepreneur but also furthered his mission of providing exceptional hospitality experiences to a broader audience.
Beyond his role as a hospitality magnate, Asa Firestone is deeply invested in the communities he serves. Whether through supporting local initiatives, fostering sustainable practices, or championing the arts, he remains dedicated to making a positive impact at both the local and global levels.
Asa’s leadership exemplifies a harmonious blend of passion, innovation, and compassion. His unwavering commitment to excellence continues to set the standard for hospitality in Lyons, Boulder, and beyond. As guests continue to flock to the A Lodge, they are not only welcomed into a warm and inviting space but also into the visionary world of Asa Firestone.