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"Are you crazy?" my friend exclaimed. “He’ll never want to travel again!” I simply smiled. We were catching up and discussing my upcoming travel plans, which involved a multi-day jungle trek with my city-slicker brother in tow. I’m a well-seasoned travel vet, with more than 35 countries on my passport. On the contrary, my younger […]
To many, Denver is the true gateway to the West. Sure, St. Louis may have an arch, but it also has 850-miles of Midwestern plains to contend with before the real West begins. And like so many early frontiersmen, who reached the western edge of the High Plains—where modern-day Denver is located—and gazed upon the […]
Intro No trip to Aspen would be complete without visiting the Maroon Bells. Don’t let the crowds deter or the fact that you have to take a bus from Aspen Highlands Village mid-June through Labor Day (and on the weekends throughout September) you, the views and photo opportunities are beyond worth the effort. The easiest […]
Intro The Lower Colorado River, below Austin, is a wide slow moving section of the river with little to no rapids at all. This part of the Colorado makes for a nice gentle paddle that is easily done by canoe or kayak. What Makes It Great There are several sandy islands that make for good […]
Intro North Boulder’s network of biking trails are rather tame in the summer but once they hold a little snow, they become ideal for a fat bike tour. Boulder Valley Ranch is a fine starting point, since it offers riders the option of doing a few quick laps around the Sage Trail or linking together […]
Intro This locally owned retail shop has been serving outdoor enthusiasts in the Boulder area since 1973. Offering the best gear, apparel, and expertise with all things mountaineering, skiing, climbing, backpacking, and hiking, Neptune Mountaineering has become a true staple for the outdoor community in Boulder. The knowledge and experience they offer their customers is […]
Intro Walker Ranch’s 7.8 mile loop has written tales of great valor and ignoble defeat for many mountain bikers. Because the loop rides differently in each direction, it’s almost like you’re getting two completely different experiences. Do you start clockwise and begin with a quick series of tricky climbs followed by sharp switchbacks into the […]
Intro 6,843 ft. Mount Sanitas is a modest bump compared to Boulder’s iconic Flatirons, yet it is one of the city’s most beloved destinations. Located about a mile from downtown Boulder, the easy access, fantastic views and challenging trails make it the perfect place for a lunchtime run or a moonlight hike. What Makes It […]
The sheer amount of ground you can cover from Boulder on a road bike is astounding. Boulder’s perfect location at the foothills of the Rocky Mountains gives riders the option of smooth flats or big climbs, all right from town. Heading out north and east, the scenery quickly changes as riders go by farms, fields […]
It’s no secret that Colorado is a popular place to be if you love to be outdoors. It’s consistently recognized as the fittest state in the country, and was ranked 4th in Gallup-Healthways Well-Being Index in 2016 (Colorado has been in the top 10 for the past eight years). With developed trails rarely more than […]
Asa Firestone was born with an entrepreneurial spirit and has cultivated hospitality expertise in the picturesque landscapes of Lyons and Boulder, Colorado. As the co-owner of the A Lodge, his journey epitomizes dedication, innovation, and a deep-rooted commitment to community.
Asa’s journey began with a profound appreciation for travel and exploration. His early experiences staying in lodges around the world ignited a passion for creating memorable experiences for others. Armed with this passion and a keen business acumen, he embarked on a mission to redefine hospitality in his own backyard.
In 2008, Asa’s vision came to fruition with the establishment of the A Lodge in Boulder, Colorado. Nestled amidst the majestic Rocky Mountains, this Boulder hotel quickly garnered acclaim for its blend of rustic charm and modern comfort. Under Asa’s guidance, the A Lodge became more than just a place to stay; it became a destination where guests could immerse themselves in the unparalleled beauty of Colorado while experiencing genuine hospitality.
However, Asa’s ambitions didn’t stop there. Recognizing the growing demand for unique accommodations in Boulder, he expanded his footprint by acquiring and revitalizing a second property in the heart of Lyons. This expansion not only solidified Asa’s reputation as a visionary entrepreneur but also furthered his mission of providing exceptional hospitality experiences to a broader audience.
Beyond his role as a hospitality magnate, Asa Firestone is deeply invested in the communities he serves. Whether through supporting local initiatives, fostering sustainable practices, or championing the arts, he remains dedicated to making a positive impact at both the local and global levels.
Asa’s leadership exemplifies a harmonious blend of passion, innovation, and compassion. His unwavering commitment to excellence continues to set the standard for hospitality in Lyons, Boulder, and beyond. As guests continue to flock to the A Lodge, they are not only welcomed into a warm and inviting space but also into the visionary world of Asa Firestone.