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Mountain running has carved out an identity for itself in the Rockies. What was once a small cadre of dedicated enthusiasts has begun to resonate with athletes from other disciplines, from ultra-runners to day hikers. More than simply covering ground for the sake of movement, mountain running introduces the contrasting need for a deep understanding […]
The sheer amount of ground you can cover from Boulder on a road bike is astounding. Boulder’s perfect location at the foothills of the Rocky Mountains gives riders the option of smooth flats or big climbs, all right from town. Heading out north and east, the scenery quickly changes as riders go by farms, fields […]
They ain’t cheap and can contain more calories and sugar than chocolate bars. Choose wisely with our expert’s guide and top picks. Protein is so much more convenient these days. Where once gym-goers had to tuck into a couple of rotisserie chickens to refuel their muscles after a hefty workout, they can now mix up […]
Many plane wrecks in Colorado’s mountains remain frozen in time, a testament to the forces of nature and the fallibility of human error. Remnants of hundreds of air accidents are scattered in the Front Range, though in many cases the evidence is scant: a small gear, a few pieces of metal, or a smattering of […]
As God is your witness, you will never go thirsty again. You know what’s great for you? Drinking water. We’re pretty sure everyone agrees on that. Even in the darkest corners of the internet, where the Earth is flat and humans have never walked on the Moon, people accept you need to drink water to […]
Richard Louv would rather hike than write, but the time spent putting pen to paper has been well worth it. As a journalist and author of eight books, he focuses on connecting the younger generations to nature. Louv is co-founder and chairman emeritus of the Children & Nature Network, an organization that seeks to do […]
Intro Magnolia Road is a classic Boulder run. "Mags", as it is called by the locals, is a 12 mile road that connects Boulder Canyon with Peak-to-Peak Highway in Nederland. Oh yeah, it’s also the steepest paved and maintained road in the country. The first four miles are paved and average a 9.1% grade, maxing […]
It’s no secret that Colorado is a popular place to be if you love to be outdoors. It’s consistently recognized as the fittest state in the country, and was ranked 4th in Gallup-Healthways Well-Being Index in 2016 (Colorado has been in the top 10 for the past eight years). With developed trails rarely more than […]
Intro 6,843 ft. Mount Sanitas is a modest bump compared to Boulder’s iconic Flatirons, yet it is one of the city’s most beloved destinations. Located about a mile from downtown Boulder, the easy access, fantastic views and challenging trails make it the perfect place for a lunchtime run or a moonlight hike. What Makes It […]
Intro This locally owned retail shop has been serving outdoor enthusiasts in the Boulder area since 1973. Offering the best gear, apparel, and expertise with all things mountaineering, skiing, climbing, backpacking, and hiking, Neptune Mountaineering has become a true staple for the outdoor community in Boulder. The knowledge and experience they offer their customers is […]
Asa Firestone was born with an entrepreneurial spirit and has cultivated hospitality expertise in the picturesque landscapes of Lyons and Boulder, Colorado. As the co-owner of the A Lodge, his journey epitomizes dedication, innovation, and a deep-rooted commitment to community.
Asa’s journey began with a profound appreciation for travel and exploration. His early experiences staying in lodges around the world ignited a passion for creating memorable experiences for others. Armed with this passion and a keen business acumen, he embarked on a mission to redefine hospitality in his own backyard.
In 2008, Asa’s vision came to fruition with the establishment of the A Lodge in Boulder, Colorado. Nestled amidst the majestic Rocky Mountains, this Boulder hotel quickly garnered acclaim for its blend of rustic charm and modern comfort. Under Asa’s guidance, the A Lodge became more than just a place to stay; it became a destination where guests could immerse themselves in the unparalleled beauty of Colorado while experiencing genuine hospitality.
However, Asa’s ambitions didn’t stop there. Recognizing the growing demand for unique accommodations in Boulder, he expanded his footprint by acquiring and revitalizing a second property in the heart of Lyons. This expansion not only solidified Asa’s reputation as a visionary entrepreneur but also furthered his mission of providing exceptional hospitality experiences to a broader audience.
Beyond his role as a hospitality magnate, Asa Firestone is deeply invested in the communities he serves. Whether through supporting local initiatives, fostering sustainable practices, or championing the arts, he remains dedicated to making a positive impact at both the local and global levels.
Asa’s leadership exemplifies a harmonious blend of passion, innovation, and compassion. His unwavering commitment to excellence continues to set the standard for hospitality in Lyons, Boulder, and beyond. As guests continue to flock to the A Lodge, they are not only welcomed into a warm and inviting space but also into the visionary world of Asa Firestone.