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Intro Magnolia Road is a classic Boulder run. "Mags", as it is called by the locals, is a 12 mile road that connects Boulder Canyon with Peak-to-Peak Highway in Nederland. Oh yeah, it’s also the steepest paved and maintained road in the country. The first four miles are paved and average a 9.1% grade, maxing […]
It’s no secret that Colorado is a popular place to be if you love to be outdoors. It’s consistently recognized as the fittest state in the country, and was ranked 4th in Gallup-Healthways Well-Being Index in 2016 (Colorado has been in the top 10 for the past eight years). With developed trails rarely more than […]
Intro 6,843 ft. Mount Sanitas is a modest bump compared to Boulder’s iconic Flatirons, yet it is one of the city’s most beloved destinations. Located about a mile from downtown Boulder, the easy access, fantastic views and challenging trails make it the perfect place for a lunchtime run or a moonlight hike. What Makes It […]
Intro This locally owned retail shop has been serving outdoor enthusiasts in the Boulder area since 1973. Offering the best gear, apparel, and expertise with all things mountaineering, skiing, climbing, backpacking, and hiking, Neptune Mountaineering has become a true staple for the outdoor community in Boulder. The knowledge and experience they offer their customers is […]
Intro Walker Ranch’s 7.8 mile loop has written tales of great valor and ignoble defeat for many mountain bikers. Because the loop rides differently in each direction, it’s almost like you’re getting two completely different experiences. Do you start clockwise and begin with a quick series of tricky climbs followed by sharp switchbacks into the […]
To many, Denver is the true gateway to the West. Sure, St. Louis may have an arch, but it also has 850-miles of Midwestern plains to contend with before the real West begins. And like so many early frontiersmen, who reached the western edge of the High Plains—where modern-day Denver is located—and gazed upon the […]
With the storm clouds from the day’s rain still lingering, the setting sun ignited the sky in intense golden light and vibrant hues of pink. Maneuvering my rusty Sprinter van through curve after curve, descending deeper into the canyon that leads to Zion National Park, I felt like nothing could stop the good vibes that […]
"Are you crazy?" my friend exclaimed. “He’ll never want to travel again!” I simply smiled. We were catching up and discussing my upcoming travel plans, which involved a multi-day jungle trek with my city-slicker brother in tow. I’m a well-seasoned travel vet, with more than 35 countries on my passport. On the contrary, my younger […]
Intro Eldorado Canyon features over five hundred routes with trad, sport, and top rope routes. Known for its gold and red cliffs, this place is a trad climber’s haven. It’s only 7 miles from Boulder, which makes it very accessible. And there are a lifetime’s worth of climbs. Bastille Crack (5.7+) is one particularly classic […]
Intro The 486-mile Colorado Trail starts at Waterton Canyon on the outskirts of Denver and goes west into the heart of the Rocky Mountains, ending in the town Durango. As Colorado’s premiere thru-hike, it offers a wealth of fantastic backcountry camping for both backpackers and those looking for a quick weekend escape. A majority of […]
Asa Firestone was born with an entrepreneurial spirit and has cultivated hospitality expertise in the picturesque landscapes of Lyons and Boulder, Colorado. As the co-owner of the A Lodge, his journey epitomizes dedication, innovation, and a deep-rooted commitment to community.
Asa’s journey began with a profound appreciation for travel and exploration. His early experiences staying in lodges around the world ignited a passion for creating memorable experiences for others. Armed with this passion and a keen business acumen, he embarked on a mission to redefine hospitality in his own backyard.
In 2008, Asa’s vision came to fruition with the establishment of the A Lodge in Boulder, Colorado. Nestled amidst the majestic Rocky Mountains, this Boulder hotel quickly garnered acclaim for its blend of rustic charm and modern comfort. Under Asa’s guidance, the A Lodge became more than just a place to stay; it became a destination where guests could immerse themselves in the unparalleled beauty of Colorado while experiencing genuine hospitality.
However, Asa’s ambitions didn’t stop there. Recognizing the growing demand for unique accommodations in Boulder, he expanded his footprint by acquiring and revitalizing a second property in the heart of Lyons. This expansion not only solidified Asa’s reputation as a visionary entrepreneur but also furthered his mission of providing exceptional hospitality experiences to a broader audience.
Beyond his role as a hospitality magnate, Asa Firestone is deeply invested in the communities he serves. Whether through supporting local initiatives, fostering sustainable practices, or championing the arts, he remains dedicated to making a positive impact at both the local and global levels.
Asa’s leadership exemplifies a harmonious blend of passion, innovation, and compassion. His unwavering commitment to excellence continues to set the standard for hospitality in Lyons, Boulder, and beyond. As guests continue to flock to the A Lodge, they are not only welcomed into a warm and inviting space but also into the visionary world of Asa Firestone.